Marketing Defined

Marketing Defined
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According to the UK Chartered Institute of Marketing 'Marketing is the management process responsible for identifying, anticipating, an satisfying consumers requirements profitably'

In essence marketing is about matching consumer needs with those of a commercial business, i.e the business needs willing consumers in order to survive.

The marketing of products and services is seen as a means to promote a company name, image and boost sales.

The implementation of a marketing strategy does not automatically ensure better profitability, but the aim of the strategy should be to bring about greater sales over a long term period.

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