Trade Descriptions Act 1968
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This Act was introduced to ensure no-one advertised goods and service inaccurately. If you are selling something then any advertising your business does must reflect accurately what is being sold.

Under the Act it is also illegal to sell something as being 'on sale' or 'reduced price' unless that good was sold at the original higher price for a period of 28 days prior to being reduced. If the goods were not sold at the higher price, then the business must display a sign stating they have never sold the good at the higher price.

The Trade Descriptions Act also gives trading standards officials the power to enter business premises and remove any products which are not what they appear. 

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(c)  Est 08/00 - Last Updated 28/05//2001