Ratio Analysis
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WHY HAVE RATIO ANALYSIS?

Ratio's provide for a very simple and effective method for looking at the financial performance o any business by analysing the financial accounts of the business.

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CURRENT RATIO

Current Assets

Current Liabilities

You are simply looking at what the business owns (its assets) against what the business currently owes (it's liabilities). In an ideal world any business should have at least twice the amount of assets to cover paying for it's debts.

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QUICK RATIO

Current Assets - Stock

Current Liabilities

In this ratio, the assets are looked into as not including stock, the logic being your business may not be able to sell everything it makes, if there is no longer any demand for it's products. The results may well show that a business is not able to meet all it's debts if there is no demand for it's products, this is a worse case pessimistic model. The overall figure will generally show a figure of 1 to 1. 

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STOCK TURNOVER RATIO

Stock  x 365 Days

Cost of Sales

This model simply looks at actual stock and then divides it against the cost of sales (purchases) against days in a year to show how many times the stock will be used over a year.

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DEBTORS RATIO

Debtors x 365 days

Sales

This model looks at how much the business is owed against the sales figure against the number of days in the year to show how long it would take for the business to receive the money it is owed by it's customers.

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CREDITORS RATIO

Creditors x 365 Days

Cost of Sales

This model observes how much the business owes its creditors, and it shows how long the business would on current performance take to pay it's suppliers.

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SALES TURNOVER RATIO

Sales              =          Sales

Capital Employed         Net Assets

This model shows that sales in relation to capital employed should equal the amounts of sales in relation to the net assets of a business, the premise being that money invested in a business will be equal to the assets it owns.

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GROSS PROFIT RATIO

Gross Profit    x 100

Sales

This model shows what the gross profit is, as expressed as a percentage of the overall sales figure.

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NET PROFIT RATIO

Net Profit  x 100

Sales

This model shows what the net profit figure is, as expressed as a percentage of the sales figure.

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RETURN ON OWNERS EQUITY RATIO

Net Profit (Pre/Post Tax)

Owners Equity

This model looks at business profits in relation to the amount of money invested by the business owners.

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RETURN ON CAPITAL EMPLOYED

Net Profit Before Tax (Pre/Post Tax)

Capital Employed

This model shows the return on money invested in the business. The capital employed figure would come from looking looking at Fixed Assets adding Current assets minus Creditors (see balance sheet section).

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INTEREST COVER RATIO

Profits Before Interest and Tax

Interest

This model shows the profits of a business in relation to interest it pays to banks/shareholder, the logic being at seeing how much business profits are in relation to the overall business profits.

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GEARING RATIO

Debt          or             Debt

Owners Equity         Capital Employed

This model shows the business debts in relation to the capital either invested by shareholders, or the working capital of the business.

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EARNINGS PER SHARE RATIO

Net Profit After Tax and Dividends

Ordinary Shareholders Equity

This model shows true profit, that which has had all deductions taken out in relation to shareholder investment levels.

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PRICE TO EARNINGS RATIO

Market Value Per Share

Earnings Per Share

This model looks at what the current value of the business shares are in relation to money given as dividends, often in the Financial Times, this figure will be shown as the PE figure, it is merely a analysis figure.

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DIVIDEND YIELD RATIO

Dividend Per Share  x 100

Market Value Per Share

This model looks at the dividends given by the company are against the current value of the business shares, expressed as a percentage.

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ESSENTIAL RATIOS

The most essential ratios for basic analysis would be:

  • The current ratio, to observe the basic state of the business in terms of all current credit/debt.

  • Then you would look at how long it would take for business customers to pay business debts against the period the business takes to pay it's creditors, you would be using debtor and creditor turnover ratios, ideally you would want a business to be paying it's creditors at a slower rate than money coming into the business.

  • The gross and net profit ratios to see what the percentage of sales figure are.

  • Finally to look at the performance of a business in terms of dividend yield ratio to see the value of the dividends given against the value of the shares.

Ratios can prove to be a valuable analysis tool, but they are based on looking at accounts which are only true for one day in time.

If we look back at the earlier models of the Trading Profit & Loss Account and Balance Sheet we can apply some ratio analysis to them, as shown in the spreadsheet below:

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