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| TITLE: |
AUTHOR: |
PUBLISHER: |
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'Quest For Quality - How One Company Put Theory to Work' |
Rodger L Hale, Douglas R Hoelscher, Ronald E
Kowal |
Tennant Company (1987) |
|
'The Principles of Marketing' |
P.Kotler & G.Armstrong |
4th Edition, Prentice Hall (1989) |
| 'The Strategic Role of International
Marketing' |
Michael E Porter |
The Journal of Consumer Marketing, Vol 3, No
2 (1986) |
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