Competitor Analysis |
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All firms compete with each other for business. Competition can be defined as those firms that have products/services that are similar or can be substituted for the business products in the same area. The extent of competitive rivalry will depend on
The level of competition will be influenced by the number and types of competitive tools used by competitors. Once a company has analyzed its particular competitive environment and decided which factors in that environment it can or must adapt, it should then be able to strengthen its market position. We can look at the competitive environment by using some of the marketing mix elements:
Monitor your competitors, look at the strategies they adopt and apply them to your business. Information will be available from direct observation or external sources such as salespersons, customers, trade publications amongst others. |
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